"ENJOY EVERY STEP" is the slogan chosen by the mark of Clarks shoes for spring-summer 2008 campaign.
The campaign is a work of genius Abbott Mead Vickers BBDO in the popular consulting.
The objectives of this latest campaign is to broaden its target audience and for that, Clark has rejuvenated his collection.
Alberto MartÃnez, director of marketing in Spain of the British multinational, said the company is trying to be more youthful. Although not reaching adolescents, the firm seeks to cover more consumers.
The campaign comprises two television ads, four graphic pieces for magazines and an occasional wedge radio. Although these shoes still have not walked in their advertising through the network, is rumored to be for autumn-winter Clarks will make its way into the net as they have done a lot of brands.
The company remains true to its principles, comfort and style as Clarks has always been famous for its comfort, quality and service has always been committed to ongoing programs design product developments and marketing techniques to build your reputation.
In recent years, the brand offers a wide selection of modern models for women, men and children. Visit their website websites and learn about the latest models as well as its history, news and a series of recommendations to enjoy a healthy foot.
Source: www.anuncios.com
Gio Medina Nuria
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