Wednesday, April 30, 2008

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The success is in the simple



Honda Accord in 2003 did a spot with a great value. The ad was created by Wieden & Kennedy and directed by Antoine Bardou-Jacquet. The video was made in real time and without computer effects gráfica.Este summarized into a single wall that tube out perfect.
was the most expensive in the world and total cost of $ 6.2 million for an ad for 2 minutes. . It took 3 months to produce and is entirely by hand. Despite the years this trade will not be forgotten. Honda
This advertising seldom had a great full on television because it was too long. Is the typical thing you begin to see and you can not turn our gaze from the screen.

http://www.honda-accord30.com/esp/index.html

In my opinion this ad highlights very well what Honda wants convey its brand, technology and ecology, which are the two most important things of the moment.

The change in fashion, technology advances and breakthroughs in automotive etc ecology. Forcing the big brands to evolve by leaps and bounds and if you make a hole in the front pages of internet just have to be innovative and imaginative ... everyone you talk to the network ... and you will be fashionable.

I discussed this ad because I find it very interesting and nice ... esque sound effects even call me a lot of attention.
Given all effects which we are accustomed and that suddenly appear that such spots with very little effect revolutionize. In conclusion I say that what succeeds is "simple."

Here is the new accord coupe:




Isabel García González

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