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The success is in the simple

Honda Accord in 2003 did a spot with a great value. The ad was created by Wieden & Kennedy and directed by Antoine Bardou-Jacquet. The video was made in real time and without computer effects gráfica.Este summarized into a single wall that tube out perfect.
was the most expensive in the world and total cost of $ 6.2 million for an ad for 2 minutes. . It took 3 months to produce and is entirely by hand. Despite the years this trade will not be forgotten. Honda
This advertising seldom had a great full on television because it was too long. Is the typical thing you begin to see and you can not turn our gaze from the screen.

http://www.honda-accord30.com/esp/index.html

In my opinion this ad highlights very well what Honda wants convey its brand, technology and ecology, which are the two most important things of the moment.

The change in fashion, technology advances and breakthroughs in automotive etc ecology. Forcing the big brands to evolve by leaps and bounds and if you make a hole in the front pages of internet just have to be innovative and imaginative ... everyone you talk to the network ... and you will be fashionable.

I discussed this ad because I find it very interesting and nice ... esque sound effects even call me a lot of attention.
Given all effects which we are accustomed and that suddenly appear that such spots with very little effect revolutionize. In conclusion I say that what succeeds is "simple."

Here is the new accord coupe:

Isabel García González

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The mysterious campaign Valentino spring summer 2008

Valentino has always been characterized by its delicate and feminine designs. This time they have participated for their new collection spring summer 2008 campaign as large models Raquel Zimmermann, Anja Rubik, Shalom Harlow and Amber Valetta . But ... Is there nothing strange in these pictures?

In what no doubt is that it is an original and impressive.

The truly unique about this advertising is that the photographer (Inez & Vinoodh) was carefully instructed not to show the attractive faces of the models. The truth is that the photos are original, hiding the face of the models behind the supplements or just playing with the firing angle of the camera, her hair. Which catches the attention, since they could have used any girl with good figure and would have stopped a lot of money.

This proposal is causing so curious quite a stir in the faithful followers of Valentinus, some argue that the spirit of Valentino's missing with its new designer. For as we know, Valentino has retired from design.

Here you can see the advancement of collection for autumn winter 2008/09 Valentino , by Alessandra Fachinetti .

Guriau

Ana Blasco.

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The fashion world is aware of the help you can provide the means
and resorts all sorts of strategies to endear éstos.Un designer knows that on his name comes up in the press would pose million sales or
at least recognition in the closed world of fashion. This is the reason that sometimes
fashion is believed not to society but for the advertising, not to be sold,
but to be photographed and released. Here is the root of many of the designs are outrageous in their runways.
could say that "good news bad news" for the media, elegance and good taste
are not "news", the bizarre and outrageous, yes.
is curious some photographers on the catwalk and watch with disinterest and a fashion show, this interest is awakened when a transparent dress, then I started a big flurry of relentless flase.
The next day, the photo of the bridge will be the latter, the commentators talk of the said garment and the designer's collection will be reduced to a bare more or less aesthetic. Naturally, with these photographers, there are other professionals who can understand what a good design and distinguish it from simple claim.
in this process is not what best designer wears his models but who dares more. The impoverishment of fashion these cases is clear. So it is encouraging to find, along with these designers, others do not hide their displeasure with this understanding of fashion, as Andre Courreges, one of the legendary French fashion. "Today the parades have nothing to do with the style and much to the theater. They are often degrading to women shows-sentencing Courrèges. The job of a seamstress is clothing, not bare "
In this sense, it also expresses the designer Miuccia Prada:
" I fear that the fashion world continues to view women as an object. I always try to avoid treating women and wing. Because I can not stand the idea that women only want to be beautiful in a horribly banal that more and more unhappy. And I think there are women who sometimes buy Prada because they feel that there is more correct, more respectful. "



excessive in relation to eroticism in fashion, Prada said that "in the parades, the banal sexuality becomes almost an obsession and my job is saying no. Demonstrate that the brain can be extremely sexy. Moreover, from a creative standpoint, that banal sexuality appellant also has no interest " .
that makes us see that fashion is increasingly available to advertising and what the media are willing to show.

http://canales.laverdad.es/moda/
http://servicios.elcomerciodigital.com/extras/moda/
http://www.trendencias.com/categoria/pasarelas

Isabel García González

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VII FASHION DESIGN COMPETITION for young artists.

The Youth Department of the Hon. Alicante City Council with the aim of encouraging the emergence of new values \u200b\u200bin the world of fashion design, announces the VII FASHION DESIGN COMPETITION for young artists.

all young people can participate in fashion designers teen clothing, no professionals, born or resident in Spain, individually or in groups, having turned 18 and do not exceed 35 to December 31, 2008.

The purpose of the contest is to reward a collection of models. For this purpose each participant may submit up to two sets each consisting of four models, with the only condition that the fashion is geared to youth.

designs must be original, not having been awarded any other competition.

The filing period began March 17 and ends June proximo27 at 14:00

Among the awards include PRIZE THE BEST COLLECTION, endowed with 2,500 euros and ORIGINALITY AWARD, worth 1,700 euros.

For more information or have any questions, go to the unit activities CENTER 14, Labrador 14 / Phone: 965 14 96 66, or visit the website of centro14 . Click here
www.alicante.es/documentos/ youth / contests / conc_ design. Pdf
to know all the contest rules and prize information.

Gio Medina Nuria

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"Enjoy Every Step"

"ENJOY EVERY STEP" is the slogan chosen by the mark of Clarks shoes for spring-summer 2008 campaign.
The campaign is a work of genius Abbott Mead Vickers BBDO in the popular consulting.
The objectives of this latest campaign is to broaden its target audience and for that, Clark has rejuvenated his collection.
Alberto Martínez, director of marketing in Spain of the British multinational, said the company is trying to be more youthful. Although not reaching adolescents, the firm seeks to cover more consumers.


The campaign comprises two television ads, four graphic pieces for magazines and an occasional wedge radio. Although these shoes still have not walked in their advertising through the network, is rumored to be for autumn-winter Clarks will make its way into the net as they have done a lot of brands.



The company remains true to its principles, comfort and style as Clarks has always been famous for its comfort, quality and service has always been committed to ongoing programs design product developments and marketing techniques to build your reputation.
In recent years, the brand offers a wide selection of modern models for women, men and children. Visit their website websites and learn about the latest models as well as its history, news and a series of recommendations to enjoy a healthy foot.

Source: www.anuncios.com

Gio Medina Nuria

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Fashion and Photography Festival in Hyères

This weekend was held at the Hyères Fashion & Photography Festival that presented the French Riviera all young creative time. This festival has been held since 23 years ago and is one of the most prestigious fashion and photography contests, directed and created to discover new talent by Jean-Pierre Blanc , 43. In a statement that includes this weekend ElPais , said that the festival "was born with a simple intention, and still keeping it" "We wanted to show the potential of young artists, and everyone is interested it. The industry needs them. "

Specifically, the chosen place to celebrate this unprecedented meeting between creativity and fashion photography held in Villa de Noailles, constructivist building designed by architect Robert Mallet-Stevens on a hill town early twentieth century.

Hyères And it has been profitable platform and springboard for the Dutch designers like Viktor & Rolf or Sandra Backlund Swedish , awarded the prize for best collection in the last edition . A jury in the fashion section, led this time by the designer of the Paris maison Givenchy, Ricardo Tisci and members as blogger Diane Pernet must decide between the 10 proposals submitted. But in addition to new talents could see the works of others already recognized. One of the highlights was the installation by Christian Lacroix , who this year celebrated 20 years of her workshop. Were also considered collections Émilie Beaumont, Peter Bertsch, Mathilde Botfeldt, Julia Krupp, Masataka Ohta, Karin Schoenenberger, Shiori Suzuki & Emi Sekiguchi, Two Tom, Peter Wiesmann and Sandra Backlund .

This installation created by the young and talented French designer Eric Lebon complete this year a festival which runs until June, for those fortunate they can go see it.

To visit the official website of the festival: http://www.villanoailles-hyeres.com/hyeres23.php

Macarena Martínez Villanueva

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Although it has another title, the interesting work of Milanese artist ANDREA SALA, has the undoubted power to inspire other interpretations such as that expressed in the title of this commentary.
http://www.artnet.com/artwork/425529477/295/andrea-sala-strawberry-field-forever.html

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also in our pets Glamour fashion and advertising

As we have said throughout this entire blog fashion is not present in many areas of our daily lives, but to top it off our pets can now go to the last. In addition LouisVuitton, Gucci and Polo Raph Lauren have unique products for pets.

Well, big brands do not stay outside. Louis Vuitton bags designed pet carrier for about $ 1,600 .

French firm , Gucci sell collars cats with a gold plate and inlaid diamonds $ 1,100 about also launched hats , bones design with exotic flavors, necklaces, caps and a bag for dogs.

Polo Raph Lauren sell its typical colorful sweaters from $ 32 .

Therefore, if there are sweaters and collars for dogs, why would not our beloved pets have their own bag? This is certainly what they thought of Gucci before launching bags dog. This canine model has the classic design of Gucci, with its logo printed on beige and green and red band that serves to fix the bag to the dog. Despite being a supplement for dogs, do not forget we are talking about a first brand that is enforced: the accessory costs a little over $ 400 . course is only for dogs finest.

Even couture is now available for some of our lucky pets. The models are made from the original model, the pet owner has acquired, so pet and owner can go to play. They are tailor-made clothing and unique items.

Of course, all these products are only available to the most unique dogs.

Guirau

Ana Blasco.

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pledges to fight anorexia

We are tired of everyone complaining about what they represent the models because of their extreme thinness, and nobody does anything about it. It is clear that they are extremely thin and that it influences the young of our country and the world.
Already in 2006 a program was initiated against the disease, the protection of consumer rights and promoting a healthy body image proposed by the English Health, which was the main business and English fashion designers committed to the Minister for Health and Consumer Affairs, Elena Salgado, to standardize clothing sizes and bring aesthetic models launched by the sector to the social reality. This action arises from an encounter that started a project against the disease, the protection of consumer rights and promoting a healthy body image.
This in my case has not been noticed much because my size has not changed at all and are still seen in shops pants size 34 than to 44.
The French parliament last week approved a bill to penalize advertising that encourages extreme thinness, including that which is placed on the Internet.
With this initiative, which still must be approved by the upper house of Parliament, the French government aims to fight anorexia, a disease suffered about 40 thousand people in this country, particularly young women. To receive the green light in the Senate, the measure will apply sanctions against certain fashion magazines and Web sites that disseminate advertising "pro anorexia", a movement that developed in the United States since 2000. The document adopted by the French members expected a maximum penalty of two years imprisonment and a fine of 30 000 euros (about $ 47 000) for advertising that encourages anorexia, according to local press reports. In the event that advertising is considered a "direct provocation that causes the death of a person", the sentence is increased to three years in prison and 45 000 euros (just over $ 71 000) fine.
Representatives from the world of fashion, advertising and communication of France signed with the Ministry of Health, a code of conduct after the controversy erupted in September for the last campaign of the photographer Oliviero Toscani, starring a young French woman who measured 1.65 meters and weighed only 31 kilos.


With the so-called Charter of voluntary commitment on body image and anorexia against the undersigned including federations of women's fashion and haute couture, unions modeling agencies, the Union of Garment Industry and the Bureau of Advertising Verification undertake not to accept the spread of "images of people, especially if they are young people" who can help "promote a model of extreme thinness."
To the world of fashion and creation, there will be an information campaign about the risks that entails the "extreme thinness." Among the signatories French federations are fashion pret-à-porter women's, haute couture, modeling agencies, unions, the Union of Industrial and Office Attire or Verification of Advertising (BVP, in French).
code allows us to pave the way for a comprehensive approach to the prevention of anorexia, "said Health Minister, Roselyne Bachelot. Well

be if these measures have been taken, we see the results and lowered the cases of anorexia that exist today in our country .. we hope everyone.



Isabel García González

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fashion art

Fashion magazines care (or should) their covers because it is the first thing we set and, after all, a magazine has to go through the eyes.
In many journals today's scene, still a technique that I think is practical, but it breaks with the spectacle of the covers of fashion. The technique is still possible to put all the news that they address in the magazine and so we are sure some atrae.Esto is a mistake.

In Spain there is only one issue (I have proof) that dares to cover empty, clean and minimalist: Esquire , this is a magazine for men, is considered one of the oldest. As evidenced in his presentation "In melts your pages and lifestyle information, and other publications for men who already know. But also, there Esquire journalism. Good journalism, read by the most influential men. So Esquire is the magazine for interesting men (http://www.esquire.es/). Women's fashion magazines, however, tend to saturate its cover.
Here is an example of a cover of Esquire, published in 2007 and one of the latest cover of Vogue:






One of the most famous magazines make good cover is Vogue Italia, which has the genius of the photographer Steven Meisel. Is true that the covers of Vogue Italia are very peculiar, but perhaps more prominent artistic compositions Numéro ( http://www.numero-magazine.com/ ). These publications cover risk and make out of the ordinary, very contemporary. In any case, what matters is the image, review the summary.




And I wonder ... when in Spain we have some quality covers of Esquire or Numero ... I hope we soon

Isabel García González

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Seller

When we shop the first thing we notice is the different storefronts. As these are the face of the companies, the first vendors that the public finds. And of course, the great expert in setting up windows are fascinating shops. The windows should be aware that the public is saturated with information and publicity and therefore must wring the mind to draw the attention of customers.

Different Opinions:
Some believe that the sale starts just at the time that awakens the curiosity of consumers. Enrique Zorita, Professor of Advertising and Business Communication the ESIC, said that "the window and the facade, considered as the visible outer face of the establishment, is the first vendor silent and identifying the point of sale. Its main mission is to attract the general public." It is true that the windows are no longer mere product displays. Now they have gone on to become stars of a campaign. According Zorita, "invite the consumer to enjoy a brand experience visually dynamic and attractive, thanks to the incorporation of new technologies. So multiply the opportunities to buy in store."

Lluis Morillas, the creator of Lab-Design, explains this is accomplished through adequate lighting. Excess light can be dizzying. Also be sensitive to the color and distribution. A good combination of these three elements is essential in any window. The best thing is to play with them to create contrasts that are interesting. "

A great example:

The Inditex Group in few years has become one of the channels with the highest power in the world. One of his greatest successes has been to choose carefully location shops in strategic locations in each city in the world, attaches great importance to its windows that have a role in the image and presentation collections. Inditex devotes special attention to the design of their windows, with a constant renewal . Inditex stores have achieved balance between the exterior and interior of the establishment . Each string of the group, adjust the windows all its stores worldwide fortnight during campaign, and composed two additional windows during periods of sales summer and winter, this means that the Group Inditex rides over 150,000 storefronts each year.

When are essential to mount a showcase several points:

Cleaning Lighting and : The fusion of light and shadow allows us to emphasize what they want to focus attention and play with the breadth of space, we analyze the natural light available to the showcase throughout the day, before deciding to artificial light we want to install in general use and point sources is essential that its location is chosen wisely.

Seduction and Color: The showcase is our calling card, a window that allows you to view our business and therefore the issue should be seductive to those who see it, intending to enter the establishment, must show not only the product but should invite the client to enter, arouse their interest in what's inside. The color scheme is crucial in the dressing, depending on the type of establishment and the season will be more colorful and softer ones you use, but is essential to get the contrast that makes the display is striking and maintaining order aesthetics.

Balance and Change: should not refresh the window decoration, we must use techniques that allow us to achieve a balance between space and products. Every so often you must change the window decoration, must be commensurate with the time of year, we try to break the routine, a showcase never be bored with the consumer.

Selection and Message: We very good selection of merchandise we want to display in the window, it is advisable to place an excessive amount of products. We study a clear message that we convey to the audience and choose a theme to work on when creating the window. Do not forget that this is a communication tool for our service and as such it should use.
originality, creativity and innovation : recreate environments is striking to attract the attention of customers. Each year emerging developments in matter of window dressing, decorating trends are constantly renewed and it is essential to keep up with cutting edge styles. Must engage the consumer in a way that you remember later.

Source: http://www.opendeco.es/el-grupo-inditex-referente-del-escaparatismo/

Ana Blasco Guirau

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silent change of scenery for Women'secret Fashion Walls

all know that the establishment or store that sells the brand, in this case women's underwear, says a lot about our product, our customers, our style and our company philosophy plus position in the market. Perhaps that is why Cortefiel has decided to revamp the image of its stores Women'secret . According to the newspaper elEconomista , "English fashion group will give a more cosmopolitan image to the brand that seeks to consolidate its presence abroad."

Cortefiel has proposed to renew the image of the female line of underwear and nightwear changing its image both inside and outside the facade. Air looking for a fresh, youthful, provocative and cosmopolitan, which aim to achieve greater foreign presence, despite having and with facilities in 36 countries, nearly 400 local chain has opened, a figure that puts them in a leading company in its industry, with over fifteen years of history.

The makeover runs establishments account Swedish architects Koncept , who have seen fit to give it an airy, bright and edgy to get the image that the chain was looking for. As a curiosity, the architects have added a signaling system inside to guide clients in their purchase. So far, this change alone can be seen in Illa, Barcelona, \u200b\u200bbut little by little we see in our local store.

But this is not the only change Cortefiel plans for this year. Barely two days ago announced that it continues its growth plan in the Middle East, which opened in Dubai, shop Cortefiel and Pedro del Hierro , although the company already has more than 80 points Sales in the zona.Si want to know more about the group Cortefiel can visit the link below the daily COUNTRY

http://www.elpais.com/todo-sobre/empresa / Cortefiel/5416 /

Macarena Martínez Villanueva

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The painter Susan Oza suggestive presented this proposal to the second exhibition of Mail Art House Chantada da Xuventude that under the premise of freedom of expression, is dedicated to "cooperation in the conquest of the individual and collective freedoms where they are repressed."

This year's theme on the rise by repression and censorship in China that the time to organize the Olympic Games, according to news broadcasts now Amnesty International condemns arrest and students, political dissidents, workers, writers, lawyers, teachers, officials and artists, to have different opinions and express them on the site, which apparently was put in place stricter censorship on Internet use, "

Felicitas Francisco OTI to sociocultural animator, responsible for the convening of the House of Culture Chantada and encourage artists to concurr in so interesting event.

House of Culture Chantada

Street Rosalia de Castro 1

27500 Chantada

LUGO SPAIN

tlm fax + 00 34982441614

chantada.mail.art @ gmail.com

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Francesch

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This was the sign for years, a shopkeeper in the street of San Andrés. Hector Francesch
Today, a Coruña in New York and is not the first time out in the www.artnowfair.com / newyork hand Hartmann Gallery Barcelona.Ambientazo as ever in this city, where you can see Olafur Eliasson, Winkleman, Martha Friedman and Alex Dodge, meeting with the creme de la creme in the same place. Http://www.hectorfrancesch.com/